Mars Hopp Schwiiz

On the occasion of the European Football Championship hosted in Switzerland, the Mars chocolate bar was temporarily renamed “Hopp”. The idea was to give fans the necessary power to fire up the Swiss XI with the song “Hopp Schwiiz!” (Go Switzerland) by cult star Polo Hofer. The goal of the website: To encourage fans to participate and promote the Hopp Tour throughout Switzerland.

Visitors to the website experienced a real stadium atmosphere and were led into the unofficial European Championship song “Hopp Schwiiz!”. Karaoke on the web – in duet with Polo Hofer. In addition, users had the chance to view the accompanying TV spot and get all the info on the Hopp Tour. And they could register for the contest to win the pimped tour bus at the end of the campaign. (Unfortunately our national team was not as successful as the website...)

Concept